Alex Si is a modern, elegant and artistic magician based in Brussels.
He can definitely help you turn a private party, a corporate party, or a set of conferences, into a fantastic experience.



“Had our whole group in awe”

Jessica Whewell

“Surprising and original”

Accor Hotels Belgium

“The best event possible”

BNP Paribas Fortis

“Made an enjoyable evening a fantastic one”

Coast Events

Alex Si is a magician based in Brussels. He specializes in magic up close, magic you experience with your own hands, in an intimate setting. When performing in bigger situations, he always work on creating that feeling of wonder and intimacy.

Alex combines astonishing magic, an elegant and artistic style, with uplifting ideas, creating the perfect mix to let you experience how possible is impossibility.

Alex wears many masks: magician during your parties, speaker using magic to enhance his messages, magical emcee of conferences, and producer of uplifting magic shows and trainings for magicians.

As such, he can provide you a whole set of experiences: from the intimate atmosphere of magic performed at your table in a restaurant or during a cocktail party, to the exciting discovery of the neuroscience behind magic!

We already worked together:


Whether you are organizing a private party, a team building event, a birthday party, a corporate party, a wedding, or a set of conferences, Alex Si knows how difficult it is to achieve your goals.

He has organized himself many events over the years: conferences, magic shows, private parties, and trainings. Everytime he aimed for - and reached - quality, respect, flow and fun.

Far from offering standardized packages, Alex creates tailor-made experiences and performances.

Whatever your event be, he makes a point in understanding your goals, your context, your participants, your needs and your wishes. Understanding all those aspects help him offer you the best experience possible.

Alex usually considers himself as your personal show organization consultant. His goal being to satisfy you as well as your guests. He creates your event with you, the best event possible.



Here is an excerpt of his toolbox:



A moment of magic and mentalism just a few centimeters away during a cocktail or dinner

50 to 150 participants
1 to 2 hours


Event - Show

An intimate magic show, where you experience magic right next to Alex

10 to 50 participants
30 min to 2 hours



A magic show exploring the art of magic, and what this art can bring to our lives

50 to 500 participants
15 min to 1 hour



A mentalism show to discover our mental capabilities, and to use them more

50 to 500 participants
20 min to 1 hour



Hosting corporate events, conferences, and conventions; adding a touch of surprise and inspiring ideas

50 to 1000 participants
3 hours to a few days



Because no standardized packages will fully fit, Alex strives to create, with you, the best event possible; the one that will delight your participants


Discover Alex's interview where he speaks about his approach and his background.
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Feel free to browse the latest news about Alex's world.


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Far from the common card and coin tricks, Alex Si offers entertaining, artistic and unique magical experiences. Alex loves to combine uplifting ideas with his astonishing magic, leaving his audiences under a spell of energy and wonder.

He's been studying magic for more than ten years with master magicians, travelling as far as Las Vegas, to study at the McBride Magic & Mystery School, the most prestigious magic school in the world according to the BBC.

Alex loves intimate magic, magic performed in small settings and up close. He thinks this is the best way to experience magic and to turn your world upside down!
For bigger settings, he can offer a magical experience where everyone will feel included as if in an intimate setting. As well as astonished, of course!



Alex Si is a speaker who uses magic to entertain and enhance his key messages.
His areas of expertise are the art of magic, the (neuro)science behind the art of magic, technology and computer science, and communication (public speaking, persuasion and influence, improvisation and impromptu speeches, and graphic design.)
He can also compose with your theme, bridging his expertise with your topic.

Alex can also play the role of master of ceremonies (emcee) during conferences, adding magic and entertainment to the event.
His specialty is to be clear, to the point and energizing. He thinks the best emcee is the one easing the flow, guiding the participants through the event gracefully. Not the one trying to shine more than the stars of the event.
When an issue occur, he can help smoothen the issue by entertaining the participants. The show will go on before they notice any dead time!



Alex Si also produces magic shows with master magicians and trainings for magicians.

He started to produce magical events because he wants to change the way magic is perceived. He thinks most of today's magic is performed only as puzzles or tricks. He prefers to experience magic that makes you dream and that shows you that the impossible can become reality.

To achieve his goal, Alex partners with master magicians to offer tremendous magical experiences. With the magic shows he produces, he allows you to taste magic differently.
Alex also organizes trainings for magicians, because they are the ones who can change the world of magic.

“Mysteries are not to be explained, but to be experienced.”

“The magician has a role to play. It is reminding people, who grew up in a highly technological society, of things we are in danger of forgetting.

Things are not always what they seem to be. Magic says what you think is impossible, might be possible after all.”

“Magic is not about fooling and deceiving people.

It is about giving them energy, delight and wonder.”