“Had our whole group in awe”
“Surprising and original”
Accor Hotels Belgium
“The best event possible”
BNP Paribas Fortis
“Made an enjoyable evening a fantastic one”
Alex Si is unlike other magicians.
Specialized in close-up magic, he creates an intimate context with his audience. With Alex, magic happens in your own hands! Even in larger contexts, he always work on creating that feeling of wonder mixed with intimacy.
His performances combine astonishing magic, an elegant and artistic style, with uplifting ideas. It is a perfect and captivating mix to make you feel how possible is impossibility.
Alex wears many hats: magician during your parties and events, speaker using a touch of magic to enhance his messages, magical emcee of conferences and symposiums, producer of uplifting and inspiring magic shows, and producer of trainings for magicians.
He offers you a whole set of experiences: from the intimate atmosphere of magic performed at your table in a restaurant or during a cocktail party, to the exciting discovery of the neuroscience behind magic!
We already worked together:
Whether it's a private party, a team building event, a birthday party, a corporate party, a wedding, or a set of conferences, the goal is different and complex to achieve.
Through his own experience, Alex Si has always been able to aim right, without ever neglecting the quality of the performance, the respect of the audience, the flow of the event, and the fun of the show.
He will never force you over some standardized package, but on the contrary, he will always look to offer you unique experiences and tailor-made shows.
Alex will always make it a point of honor to understand your goals, your context, your participants, your needs and your desires. He'll then hold all the cards to build with you the best event possible.
Alex is your personal consultant. His goal? Satisfaction and delight for all the participants, starting with you!
Here is an excerpt of his toolbox:
A moment of magic and mentalism just a few centimeters away during a cocktail or dinner
50 to 150 participants
1 to 2 hours
An intimate magic show, where you experience magic right next to Alex
10 to 50 participants
30 min to 2 hours
A magic show exploring the art of magic, and what this art can bring to our lives
50 to 500 participants
15 min to 1 hour
Discover Alex's interview where he speaks about his approach and his background.
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Far from clichés, card and coin tricks seen thousands of times, Alex Si offers magical experiences that are unique, entertaining and artistic. He loves to combine uplifting ideas with his astonishing magic, and to cast a spell filled with energy and wonder on his audience.
He's been studying magic for more than ten years with master magicians, travelling as far as Las Vegas, to study at the McBride Magic & Mystery School, the most prestigious magic school in the world according to the BBC, from which he has been named Ambassador in 2018.
Alex is especially fond of intimate magic performed in small settings, at the closest of people and under their astonished eyes. He thinks this is the best way to experience magic and to turn your world upside down!
In larger settings, he continues to offer a magical experience in which everybody will feel included as in an intimate setting. All being astonished, of course!
Alex Si is also a speaker who uses magic to entertain and highlight his key messages.
His areas of expertise are the art of magic, the (neuro)science behind the art of magic, technology, computer science, and communication like speaking in conferences, persuasion and influence, improvisation, impromptu speeches, and graphic design.
He can also compose with your theme, bridging his expertise with your topic.
Alex can also play the role of master of ceremonies (emcee) during conferences, adding magic and entertainment to your event.
His specialty is to be clear, to the point, and energizing. For Alex, the best emcee is the one easing the flow, guiding the participants through the event gracefully. Not the one trying to shine more than the stars of the event.
When an issue occur, he knows how to iron it by entertaining the participants. The show will go on even before they notice any snag or dead time!
Alex Si also produces magic shows with master magicians and trainings for magicians.
He started to produce magical events because he wants to change the way magic is presented. He thinks most of today's magic is presented only as tricks or puzzles. He prefers to create a magic that makes you dream and that shows you the impossible can become reality.
How does he do it? Alex partners with master magicians to offer tremendous magical experiences. Through those shows, he allows you to taste and appreciate several types of magic.
Alex also organizes trainings for magicians, because they are the ones who can change the world of magic.
“Mysteries are not to be explained, but to be experienced.”
“The magician has a role to play. It is reminding people, who grew up in a highly technological society, of things we are in danger of forgetting.
Things are not always what they seem to be. Magic says what you think is impossible, might be possible after all.”
“Magic is not about fooling and deceiving people.
It is about giving them energy, delight and wonder.”