“Had our whole group in awe”
“Surprising and original”
Accor Hotels Belgium
“The best event possible”
BNP Paribas Fortis
“Made an enjoyable evening a fantastic one”
Alex Si is a unique magician.
Specialized in magic that's up close and personal, he creates an intimate space for dialogue with you where magic literally happens in your own hands! Even in larger venues, he always works his magic on creating that feeling of wonder mixed with intimacy.
His elegant and artistic performances combine astonishing magic with uplifting ideas. It is a perfect and captivating mix to make you feel how the impossible is possible.
Alex wears many hats: he's a magician during your parties and events, a speaker whose messages are enhanced using a touch of magic, a magical emcee at conferences and symposiums, a producer of magic shows for uplifting and inspiring audiences, and a producer of training workshops for magicians.
Alex offers you a wide host of experiences: from the intimate atmosphere of magic performed at your table, in a restaurant or during a cocktail party, to the exciting discovery of the neuroscience behind magic!
We already worked together:
Whether it's a private party, a team building event, a birthday party, a corporate party, a wedding, or a series of conferences, the goal is different and complex to achieve.
Through his own experience, Alex Si has always been able to get to the core of what's needed, without ever neglecting the quality of the performance, the respect of the audience, the flow of the event, and the fun of the show.
“One size does not fit all” which is why he will never encourage you to take a standardized package, instead, he will always explore the possibilities for you to have a unique experience with a tailor-made show.
Alex always makes it a point of honor to understand your goals, your context, your participants, your needs and your desires. He then holds all the cards in his hand to together build the best event possible.
Consider Alex as your personal consultant. His goal? Satisfaction and delight for all the participants, starting with you!
Here is an excerpt of his toolbox:
A moment of magic and mentalism just a few centimeters away during a cocktail or dinner
50 to 150 participants
1 to 2 hours
An intimate magic show, where you experience magic next to Alex, on stage
10 to 50 participants
30 min to 2 hours
A magic show exploring the art of magic, and what this art can bring to our lives
50 to 500 participants
15 min to 1 hour
Watch Alex's interview where he talks about his approach and background.
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Far from clichés, card and coin tricks seen a thousand times, Alex Si offers a magical experience that is unique, entertaining and artistic. He loves to boost people's morale combining uplifting ideas with his astonishing magic, and to cast a spell filled with energy and amazement on his audience.
He's been studying magic for more than ten years with master magicians, travelling as far as Las Vegas to study at the McBride Magic & Mystery School the most prestigious magic school in the world according to the BBC, by whom he's been named Ambassador, in 2018.
Alex is especially fond of intimate magic performed in small settings. He loves to be up close and personal with people so he can see the amazement in their eyes. He thinks this is the best way for you to experience magic and turn your world upside down!
In larger settings, he continues to offer a magical experience where everybody feels included as in an intimate setting. All being dazzled, of course!
Alex Si is a keynote speaker who uses magic to entertain and highlight his key messages.
His areas of expertise are the art of magic, the (neuro)science behind the art of magic, technology, computer science, and communication, persuasion and influence, improvisation, impromptu speeches, and graphic design for smart presentations.
Additionally, he can adapt his talks to your theme, bridging his expertise with your topic.
In his role as master of ceremonies (emcee) during conferences, Alex adds his magic and entertainment to your event.
His speciality is to be clear, to-the-point, and energizing. For him, the best emcee is the one who eases the flow, leading participants smoothly through the event rather than trying to outshine the stars of the event.
When an unexpected glitch occurs, he knows exactly how to resolve it by entertaining the participants. The show must go on no matter what and before anyone notices any snags or dead time!
Alex Si produces magic shows with master magicians as well as trainings for magicians.
Why did he start to produce magical events? Because he wants to change the way magic is being presented. He perceives most of today's magic as being presented only as tricks or puzzles. He prefers to create magic that makes you dream and shows you that the impossible can become reality.
How does he do it? Alex partners with master magicians to offer spectacular and sensational magical experiences. When you attend such shows, you will taste and savor a variety of different types of magic.
Alex also organizes trainings for magicians, because they are the ones who can change the world of magic.
“Mysteries are not to be explained, but to be experienced.”
“The magician has a role to play. It is reminding people, who grew up in a highly technological society, of things we are in danger of forgetting.
Things are not always what they seem to be. Magic says what you think is impossible, might be possible after all.”
“Magic is not about fooling and deceiving people.
It is about giving them energy, delight and wonder.”